Pinterest is home to some of the best content on the web. You can find just about anything on Pinterest nowadays: cooking, crafting, home renovation, and much more. But did you know you can use Pinterest to create travel plans? Here are some of the ways I like to use Pinterest as a travel planning tool!
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What is Pinterest, anyway?
Think of Pinterest as an online bulletin board where you can tack tips and ideas you want to remember later. Pinterest allows you to create custom "boards" to house pins, virtual sticky notes that lead to web content you want to review. Pins come in several shapes and sizes, some with text and some without. Most pins feature an image that corresponds to the linked content, making it easy to recognize later when scrolling through your board.
While not all pins have links, most reputable pinners won't pin something without a link. Shoppable pins link directly to products you might want to purchase now or in the future. Many bloggers, myself included, create custom pins for their blog posts, making it easier to recall for later or to find new readers.
Why Use Pinterest as a Travel Planning Tool?
The fact of the matter is, many travel bloggers are turning to Pinterest to share their content. That means that you can find loads of cool new travel content every week. Plus, pins live on Pinterest forever, so you can easily find relevant (but older) content just as easily. Pins exist for many different destinations, itineraries, hotels, restaurants, and activities. Plus, Pinterest keeps things categorized using information embedded in the pin, which makes searching for travel content a breeze! If you aren't using Pinterest yet, be sure to sign up to find out what it's all about. Here are my best tips for using Pinterest as a travel planning tool to help get you started.
Create Custom Boards
Whether they are public or private, boards are a great way to organize travel pins featuring the best places to stay, eat, and explore. You can get really creative when creating your boards, meaning you can be as specific as you want to be. Start by creating boards for specific destinations you hope to visit in the future. You can also create boards for cool hotels around the world where you hope to stay one day. Foodies can save pins for the best places to eat, while outdoor enthusiasts can save all the best hikes and camping spots. The possibilities are endless! Remember, boards are a great way to help keep track of the things you want to do while on vacation, so have fun!
Follow Travel Bloggers
Travel bloggers, like me, use Pinterest to find new readers and share travel content on a daily basis. While we may not create new blog posts every day, we do share new pins (a mixture of our own and others) to keep our Pinterest accounts fresh and active. By following your favorite travel bloggers, you're telling Pinterest to prioritize their pins in your feed and to show you more pins like theirs. So, chances are, you'll see more travel content if you follow more travel bloggers. Don't forget to follow yours truly on Pinterest to stay up-to-date on all my latest pins!
Follow Travel Websites
Other travel pinners to follow include travel hubs like Trip Advisor, Expedia, and Kayak. And don't forget travel journalists, magazines, and websites like Lonely Planet! Many destinations are getting savvy when it comes to Pinterest, meaning they are creating pins linking directly to their websites. Look for Destination Management Organizations like Visit California when searching for travel pinners to follow.
Search for Keywords
Keywords are king when it comes to Pinterest. What is a keyword? Well, a keyword is a word or phrase that describes what you're looking for at the time. If you have a particular topic you'd like to research, entering the word or phrase into the Pinterest search bar will result in related pins. From there you can dive deep into information-rich content that relates to your interest. Use keywords or keyword phrases to search for travel-related content. Some words and phrases used by a lot of travel pinners include travel tips, itinerary, things to do in, what to do in, five days in, where to stay in, what to eat in.
Hashtags haven't always been around on Pinterest, so pinners who've been around a while may not be used to seeing them. Pinterest recently added hashtag capabilities, meaning you can use the search bar to find content linked specifically to pins with descriptions containing relevant hashtags. Hashtags are a great way to search for travel content because the search results are more narrow and, often, more recent. The Pinterest algorithm shows the most recent content when you search using hashtags, so you can be sure that the content you're seeing is up-to-date.
Use Google to Find Pins
If you use Google to find information, chances are you've seen some Pinterest pins in your search results. In fact, that's how I've found some of my favorite articles when travel planning. Each pin has its own unique URL, which means Google can read the content and catalog the information in search results.
When a pinner uses keywords in their pin description and title, they are speaking Google language. That means you're more likely to find their pin when you enter the same keywords in your Google search phrase. Once you become a regular Pinterest user, you'll be able to use those pins that pop up in Google search to plan your vacations, projects, recipes, or whatever you're doing!
Save Travel Resources
If you're used to using popular websites (think Lonely Planet, Conde Nast Traveler, etc) to plan your vacations, then you can still use Pinterest for travel planning. Most websites have social sharing buttons on their webpage that allow you to easily share their content via Pinterest, Twitter, Facebook, or email.
If you find an article you really like, you can save it to your Pinterest travel board to review later. There are also Pinterest browser extensions for most popular browsers that you can use to curate your Pinterest board content without relying on social sharing buttons. My favorite is the Pinterest Save Button for Chrome.
Don't Miss My other Travel Tips!
Collaborate on Pinterest Boards
If you're planning a trip with someone else you can easily collaborate on a Pinterest board. To do that, open your board and click the edit button (looks like a pencil). Add your friend or family member to the board by searching for their Pinterest account. Once they accept the invite you can start collaborating on your next vacation! Share your interests in a fun way using collaborative boards.
Use Pinterest as a Search Engine
Overall, Pinterest is a great tool for finding out just about anything you want to know! After all, Pinterest is a search engine just like Google. That means that you can search for keywords or phrases that interest you to find related content via pins. Have fun searching for your next adventure!
Be sure to follow me on Pinterest to stay up-to-date with all my travel pins!
Let's Stay in Touch
Like this post? If so, be sure to check out my other travel articles! Plus, be sure to sign up for email updates. You'll get access to all my freebies, including my best travel hacks, photography tips, and more. And don't forget to connect with me on Instagram, Pinterest, and Facebook!
Thanks for all your interest and support!